With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.
The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.
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