WhatsApp came out with a huge shift in its privacy policy. The Facebook-owned messaging app will now share user data with Facebook for ad targeting. You have a few options: stop using WhatsApp, or take advantage of the partial opt out the app is offering users for a short period of time.

Facebook has claimed that it will help fight malicious accounts, better understand how people use the apps and it would not reveal any phone numbers by displaying them on the profiles of the user.

Interesting part of this whole new privacy policy is WhatsApp, which cancelled its annual subscription fee earlier this year and said it would begin to search for new ways of income, plans to begin testing business accounts in the coming months. Could this new policy be its source of revenue idea?

While WhatsApp's messages are end-to-end encrypted, which means the app cannot read them, it also has other information about the user such as their phone numbers and operating systems.
Whatsapp since collaborating with Facebook had not come up with any policy which planned to merge and inter-connect data with the latter and WhatsApp's founder Jan Koum had pledged to never compromise on the privacy policies and to remain independent denying the claims of compromise in policy while Facebook had acquired it.